Vesta Wood Fired Pizza & Bar is a new restaurant in East Rutherford, NJ. This unique establishment offers amazing wood-fired pizza, delectable entreés and an array of unusual drinks. Owner Frank Giampa was looking for a brand for his new concept, and Splendor delivered. We started with name exploration, providing Frank with several concepts to consider. The name "Vesta" refers to the goddess of the hearth in the ancient city of Rome. The sacred fire that was burned in her name was a key icon in the story. "Vesta" was an instant favorite for Frank, and the rest is history.

In the logo design and branding development, we included the image of the sacred fire, along with a combination of custom lettering for the "V" and modern simplicity for the name.

The menus we created for Vesta incoporate lots of organic textures and elements. The marriage of the wood, paper, and fire all contribute to the elegant and earthly theme for the restaurant.

 

The simple business card layouts we created for Vesta also utilize similar design elements including paper texture, wood and fire. We chose an uncoated, recycled paper stock to produce the cards with. The soft, tactile nature of the cards further reinforce the brand.

Vesta Wood Fired Pizza and Bar is an excellent example of effective and consistent usage of the established brand colors, typefaces and imagery. Owner Frank Giampa clearly understands the importance of brand integrity. Visit the restaurant and it's instantly apparent that this establishment is something special.

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Details That Matter:

Several natural elements play an important role in the strengthening of the Vesta brand. Stone, brick, paper, fire and wood are all vital in creating this very intentional look and feel. We used a burned paper mark to create a more authentic touch for the menus.		The sacred Vesta fire was burned under a dome in the ancient city of Rome. In creating the logo design, it was essential to include that concept that also represents the wood fired pizza that is in fact the trademark of the business.		When used properly, branded colors and typefaces can make a huge impact on the business's identity. The backlit, three dimensionally extruded letters that mark the entrace of Vesta are a sophisticated welcome to an exquisite dining experience.