There is much more to marketing your website than strictly on-page SEO techniques
What good is a gorgeous and functional website that no one sees? Your website needs traffic! Search Engine Optimization or SEO is the process of increasing the quantity and quality of traffic to your website that arrives via search engines such as Google, Yahoo, Bing, etc.
Through a complex formula of procedures and practices, Splendor can generate visibility and rankings in search engines with an effective SEO campaign. We follow Google's Webmaster Guidelines and employ SEO techniques to ensure that your website is as visible and search engine friendly as possible. Our approach includes the following best practices:
Keyword Research
Before we begin any SEO campaign, we need to know what keywords and phrases are common in your industry. We then look to see which of these have the highest search volume, and which have the highest number of results. If people don't frequently search for a particular term, it's worthless. And if a term has too many results listings, it may be a lost cause. We help you form the optimal keyword list.
Meta Data
Your pages' titles, keywords and descriptions have a large impact not only on search engine visibility, but also on the likelihood that a human user will click on your listing when it appears. We optimize your meta-data for maximum results.
Search-Engine-Friendly web page code
Our web pages utilize modern, standards-compliant html code. We make sure your pages include:
- Images with alternative text descriptions
- Page content that is keyword-rich (but avoids keyword stuffing)
- Page titles (H1, H2, etc) that are keyword-rich and easy to understand
- Optimized link structure and easy access to all pages
Submission to Search Engines
Some search engines, like Google, will accept new website submissions freely. Others may require a fee.
Beyond optimizing your pages for search engine performance, there are many other critical steps to ensure maximum visibility for your website. We can custom-tailor an online marketing program to fit your needs and your budget. We will suggest and discuss the following areas:
Incoming Links
Incoming links to your website may be the single biggest factor affecting your search engine rank. Acquiring inbound links is a long-term, time-consuming task, and can often require fees, but the impact on your site's listing can be huge. Splendor can effectively manage your incoming links.
Content Writing
Fresh, current, updated content that is keyword-rich is paramount. Search engines love it, visitors love it. But the copy itself must be effective, convincing, direct and include your targeted keywords. We can generate this copy and update your site's pages as needed.
Social Media
Sites like Facebook, Twitter, YouTube, MySpace, and LinkedIn are all valuable resources where you can connect to your customers. Social networking is a different animal that traditional advertising, but it can be very beneficial to building your online presence. Splendor can establish and maintain this type of presence for your business. We can also coach you on how to manage it yourself.
Email Marketing
Rather than waiting for traffic to arrive at your website, HTML newsletters deliver up-to-date information to your customers and help steer traffic toward your site. Regular contact with your email subscribers will keep your name in their minds and your site in their browsers. We can put together comprehensive newsletter and email blast campaigns to get your word out.
The best websites are those that achieve a perfect balance between human-friendly and search-engine-friendly.
Any firm that guarantees a #1 rank on Google is lying. There is no standard set of SEO criteria, no SEO firm is a "partner" with Google, and the truth is, SEO is a moving target. Methods, practices, and tools for optimizing and ranking websites in search engines are constantly changing.
But with the right team behind your website, your visibility and traffic can increase noticeably. Splendor operates with a very unique advantage: we understand the importance of an elegant and effective visual layout for your website, but we are able to maintain design integrity while also employing the important search engine friendly practices necessary for optimal search engine results.
Our recent news article offers some helpful info on picking a good SEO Company.
SEO
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