Doctors Lambrou and Lopez from Northeast Spine and Sports Medicine approached Splendor to create a new identity for their specialized practice right here in Point Pleasant. The team uses innovative and cutting edge techniques in their treatment programs, and they wanted a dynamic, exciting and professional image to represent their company.
The NESSM logo is a successful combination of a custom-created icon/character, clinical-looking, modern typefaces, and a bold, powerful color scheme.
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| The heavy typeface chosen for the word "NorthEast" allows the effect of the sinewave and color gradients to really work wonderfully. With a lighter type weight, the effect might have been lost. | The custom illustrated figure in the logo communicates strength, health, and success. The inclusion of the white spine in the navy blue figure ensures that the focus of the practice is clear. | This digital illustration is the sophisticated marriage two distinct photographic elements that have been adjusted and meshed to form an effective visual representation of the condition being treated. |
All work produced in USA.
