Every project we take on is unique. There is no one-size-fits-all solution for all marketing needs. We custom-tailor our programs and designs to match your situation. We do, however, have a standard protocol we follow to ensure that everything goes smoothly and that we can provide you with the best possible outcome. It goes something like this:
The first discussion we have regarding your company, your services or products, and your needs will set the stage for how we approach your project.
We will draw up a work agreement that details the procedure we will follow, the timeframe we anticipate, and the responsibilities of both our team and of our customer. We ask you to sign the contract and we will do the same.
When the contract is signed, we will collect a deposit from you as well. This is usually 50% of your total estimate, though we will sometimes do three 1/3 payments.
Brainstorm / Project Outline
Some projects require our team to put together an outline of what is to be included, as well as summaries of required content we will need. At this point we usually discuss text copy, photography, logos and graphics, etc. and make sure that we have all of the important topics covered.
Drafts and Comparables
Before we go too deep into the production phase, we will present initial design concepts for your approval. These may take the form of sketches or wireframes, which will convey the layout scheme to you without the time and detail required for a final layout.
Depending on the terms of your agreement, we will usually allow 2-3 rounds of conceptual and layout revisions of the drafts before we move forward. Client feedback during this stage is essential. It is important that we make firm decisions with you regarding the layout, design and direction, since once the design is decided upon, major alterations will require additional fees.
In a logo, print or website project, we will build your layouts to a point of completion where the client will be able to truly see what the finished product will look like. We refer to this as a working prototype or a "beta" version of your design.
When the design project is nearly complete, the client may make up to 3 rounds of content edits, depending on the terms of the agreement. We will then fine tune everything before the logo files are released, before the print designs go into production, or before the website is launched on the internet.
Whether it is re-branding or new logo design, a new website design, a brochure design and other print solutions, or a new marketing campaign, our approach to your challenges will be as unique as your business itself.